Best Bookmakers in Kenya
Kenya has a fast-growing sports betting scene, driven by high mobile phone usage, popular local sports, and legislation that has increasingly formalised the market. Whether you’re into football, basketball, or virtuals, there are plenty of betting sites that cater to Kenyan punters. Here’s everything you need to know about the Kenyan market including the best sportsbooks, what you can bet on, how to deposit and withdraw funds, and how to pick a good bookmaker.
Updated on:
- December 3, 2025
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The Top Sportsbooks in Kenya
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Guide to Betting in Kenya
If you’re new to betting in Kenya, here’s how to get started with a Kenyan bookmaker:
Most Kenyan bookmakers offer welcome bonuses or first deposit offers. As always, check the terms & conditions for things like wagering requirements, minimum deposits, withdrawal limits, etc, before signing up. Note that to claim a bonus, you may need to enter a code at the point of registration. Check the T&Cs for this too.
How We Rate Sports Betting Sites in Kenya
Licensed or unlicensed
In Kenya, sportsbooks and casinos are licensed by the Kenyan Betting Control and Licensing Board (BCLB). A licensed sportsbook ensures your personal details and money are safe. It also ensures the operator is regularly audited and operates fairly.
Payment methods
Kenya has some unique payment preferences, with mobile money like M-PESA being particularly popular. Good bookmakers accept a variety of ways to deposit & withdraw funds. These include cards, bank transfers, e-wallets, and mobile money.
Live/In-play betting
Live betting is becoming increasingly popular and as internet connectivity across the country improves, so does the live betting offering from most sportsbooks.
Promotions & bonuses
We assess the range of offers available at sportsbooks in Kenya, from welcome bonuses to promotions for existing customers. We expect fair terms and conditions too.
What You Can Bet On in Kenya
There’s a wide variety of sports and markets at Kenyan bookmakers. Popular options include:
This is by far the most popular sport in Kenya, with the Kenyan Premier League and English Premier League being particularly favoured. Top markets include match result, first goalscorer, both teams to score, over/under goals, and handicaps.
The NBA is the most popular basketball tournament in Kenya. Top markets include match result, point spreads (handicaps), over/under total points, and sometimes player props.
T20, ODIs, and international tournaments all feature at the top Kenyan sportsbooks. Top markets include match winner, total runs, and top batsman.
Match result, set betting, over/under games or sets, and in-play markets are all offered at the best Kenyan bookmakers.
Many sites now offer virtual sports (football, horse racing sims) and eSports (Dota 2, LoL, CS:GO etc.). eSports are especially popular for live betting.
Less dominant than in some other markets, horse racing is still offered by many Kenyan operators.
Payment Methods in Kenya
Kenyan bookmakers offer several payment methods, many of which leverage the widespread adoption of mobile money. These are the biggest:
FAQS
Is online sports betting legal in Kenya?
Yes. Online sports betting is legal in Kenya as long as the bookmaker holds a valid licence from the Betting Control and Licensing Board (BCLB). Licensed operators must comply with Kenyan betting laws and consumer protection rules.
What payment methods can I use on Kenyan betting sites?
Most Kenyan bookmakers support mobile money services such as M-PESA and Airtel Money, as well as bank transfers. Some also accept debit/credit cards and international e-wallets like Skrill or Neteller. Always check each bookmaker’s payment page for accepted options.
Do I have to pay tax on my winnings?
Yes. Kenyan law stipulates a withholding tax on sports betting winnings. This tax is usually deducted automatically by the bookmaker before your payout is sent to you.
Are welcome bonuses available for Kenyan bettors?
Many bookmakers operating in Kenya offer welcome bonuses, free bets, or deposit-match promotions for new customers. Always read the terms and conditions, including the wagering requirements, before signing up to an offer.
Can I bet using my phone?
Absolutely. Most Kenyan bookmakers are designed for mobile use, and many have dedicated Android and iOS apps. Even without an app, their mobile websites are optimised for smartphones and tablets, and some even allow SMS or USSD betting.