Loyalty or VIP Schemes Bonuses
Many sportsbooks offer loyalty or VIP schemes to encourage regular customer engagement. A VIP scheme tends to have a tiered membership, with the prizes on offer getting better as the tiers go up. Many VIP schemes are tailored to individual players based on their betting history. In this article, we’ll take a look at how VIP schemes work, their main advantages, and some of the best online bookmakers with loyalty schemes.
Updated on:
- October 31, 2025
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The Most Common Types of VIP Schemes
While much attention is focused on sportsbooks’ welcome offers, retaining customers is just as important. Consequently, many bookmakers offer attractive VIP and loyalty schemes to encourage repeat engagement. VIP schemes are also used by sportsbooks to differentiate themselves from their competition.
At the most basic level, a loyalty scheme offers free bets, bonuses, cashback, gifts, acca insurance, and entries into prize draws. However, the loyalty schemes for VIPs go far beyond regular rewards and often include once-in-a-lifetime experiences like exclusive concert tickets and limo rides. Many high rollers also have dedicated customer service representatives.
It’s important to assess the rewards on offer and choose a scheme that’s right for you. Most loyalty schemes are points-based reward systems. This is where you earn points for every wager you place at a sportsbook. You earn more points for placing more frequent wagers with higher stakes.
Points-based systems tend to be tiered and you can move up the levels by placing more bets. With each level you go up, the better perks you will get. It’s important to check the T&Cs to find out which bets are eligible for points in any loyalty scheme.
Some sportsbooks also offer customised promotions based on an individual player’s betting history. This uses advanced analytics to ensure a reward is relevant and tailored to each particular customer.
How To Join A Loyalty Scheme
Some bookmakers enrol you into their loyalty scheme automatically, but some you need to opt in. If the latter is the case, this is the procedure you should follow:
- Sign into your account at your bookmaker of choice. If you do not yet have an account, follow one of the links above and register with your preferred sportsbook.
- Go to the sportsbook’s Promotions page and look for their loyalty program.
- If you cannot find it, scour your Profile for a Rewards or Awards section.
- If you do find the loyalty program, opt in. If not, contact customer support.
- Usually, you can check your progress in a sportsbook’s loyalty scheme in your Profile.
Note that many VIP schemes are invite only and you will need to wait for the bookmaker to approach you. They select their VIPs based on their betting habits. Varied yet regular betting patterns, high deposits, and in-play wagering are generally favoured. However, gambling responsibly is also incredibly important and this is something else that is considered. You should never gamble more than you can afford to lose and you should never chase rewards.
Loyalty Schemes – What You Need To Know
As with any sportsbook promotion, there are a few things to consider before signing up to a loyalty program. These include:
Conclusion
Loyalty schemes are used by sportsbooks to retain players and boost engagement. They are often tiered, with the player being awarded a certain number of points based on the bets they place. The best schemes allow you to move up the tiers easily and reward you with daily or weekly prizes. VIP schemes are a step up and can give you once-in-a-lifetime experiences. As we have highlighted, you should choose a loyalty scheme based on your own betting preferences, while you should never chase rewards. You should always gamble responsibly.
FAQS
Which sportsbook has the best loyalty scheme?
The best loyalty scheme is the one that’s right for you. Sportsbooks offer a different range of schemes so look for one that’s most closely aligned to your own betting activity. It is also important to assess the rewards you get with each loyalty scheme and whether those rewards are right for you.
Do I have to pay to join a loyalty scheme?
No, usually you don’t have to pay to join a loyalty scheme.
Are you automatically enrolled in a loyalty scheme?
This depends on the bookmaker. Check your Profile and any T&Cs for information. If in doubt, contact customer support.
What’s the difference between a VIP and a loyalty scheme?
Generally, there is little difference between the two beyond labelling. Both reward loyal customers based on their betting habits. VIP schemes tend to have more exclusive rewards, while some give you a dedicated customer service representative.
Can I redeem loyalty points for real money?
This depends on the individual loyalty program. Check out the T&Cs for further details.