An Overview
Few betting companies (or betting exchanges, to be 100% accurate) have changed the sports betting landscape as much as Betfair.
Founded in 2000 based on a completely fresh and innovative idea, Betfair became synonymous with 0% margin betting. This attracted millions of people worldwide. Betfair allowed punters to bet against each other rather than the sportsbook itself. This eliminated margins and allowed them to offer exceptional odds to players from all over the globe.
Twenty-five years later, Betfair is still a huge player in the industry. The site has secured licenses across multiple jurisdictions, integrated modern betting tools, and offers a mainstream sportsbook with fixed odds too. Betfair’s online casino is by far one of the largest and most popular in the world as well.
This review will analyse why Betfair is the undisputed king of betting exchanges and why you might be interested in trying its fixed odds proposition. We will look at the vast array of betting markets, promotions, and tools offered by Betfair. And we will answer the most common questions about a brand that changed the betting world forever.
Selection of sports and markets
Before we analyse the list of sports and markets available on Betfair, we need to clarify that we will split our review between the Exchange and the Sportsbook as these are two different products. Although most players will visit Betfair for the betting exchange, quite a few will be tempted to use the fixed odds sportsbook too.
- Betfair Exchange: 25 sports, including all of the most popular ones (Football, Basketball, Tennis, Boxing) and less favoured ones such as Winter Sports and Gaelic games. Betfair was built as a UK-focused page so Greyhounds, Horse Racing, and Darts feature heavily.
- Betfair Sportsbook: We initially thought the sportsbook would be much more populated as fixed odds markets are easier to open and generate liquidity around. However, we found the same number of sports and competitions as in the exchange.
Betfair live betting and streaming events
Betfair offers an exquisite live betting experience, sharing similar betting tools and live-streaming capabilities on both the sportsbook and the exchange. Registered users can watch various in-play events live in High Definition. The live exchange betting platform won’t offer as many markets as the fixed odds platform since it’s nearly impossible to match all markets in real time. However, in popular sports like Football, Cricket, and Tennis, there are enough betting options available, even on the exchange.
Bet Types
It’s hard to produce dozens of bet types as an exchange requires punters to match each other’s preferences and limits. However, even under these unique circumstances, the Betfair exchange offers:
- 1X2
- Over / Under
- Half Time
- Goal Lines
- Goal Scorer
- Both Teams to Score
This wealth of options is across most of the sports they cover including Football, Tennis, Basketball, Horse Racing, and Greyhounds.
Bet Types 2
If you compare the bet types offered on the exchange and the sportsbook for a big Premier League game, you will notice there are more markets on the sportsbook. The additional markets include:
- Build Ups
- Fouls / Cards
- Shots
- Corners
- Goalkeeper Saves
It’s not really fair to compare the two. The exchange has structural restrictions due to the way it works. We can only say that both products are top-notch, and although Betfair were initially criticised for leaving their comfort zone to launch a fixed odds product, they have done an amazing job in both verticals.
Betting and winning limits
Betfair first came up with the idea of betting against other players and not against the house. This has its advantages and disadvantages.
- Pros: In theory, there is no limit to your stakes and winnings as these will be paid if someone accepts your bet.
- Cons: There is often insufficient liquidity in smaller markets. Unlike traditional bookmakers, there is no trade to infuse liquidity.
While betting against other players sounds complicated, Betfair have made it simple. This is how they have become a global giant in the industry. The model has been executed perfectly, with the exchange very intuitive and easy to use.
Odds and payouts analysis
Betfair was the first and is now the biggest betting exchange in the world. At an exchange, supply and demand directly define the prices of each betting market. The house keeps a percentage of any winning stake, allowing for no juice betting odds everywhere.
Due to local regulations, Betfair also offers fixed odds betting in some countries. This more mainstream service doesn’t stand out from other traditional sportsbooks, but it is still a good product. Players prefer to use Betfair for the exchange, which has remained at the core of its business for over 25 years.
Welcome Bonus and Other Promotions
When your name is Betfair, you don’t need to spoil players. Betfair fully understands the leverage it has, which is based on its unique platform and betting exchange proposition. Like other cases of bookmakers with strong innovation advantages, Betfair is tight with its bonuses and promos. Instead, Betfair prefers to focus on its cutting-edge technology and betting tools.
There are welcome bonuses for all kinds of players though, regardless of the games they prefer. Here is the complete list, which might be enriched with seasonal offers now and then:
- £50 (or currency equivalent) in Free Bets for new betting customers. This is available after your first £10 bet on the exchange.
- £20 Exchange Free Bet. A full refund on your first loss of £20 or less.
- 50 Free Spins to try Betfair Casino.
- £50 Bonus on Betfair Bingo. This is perfect for Lucky Numbers enthusiasts.
If you are not in the UK, this is not a problem. These promotions are also offered with the currency equivalent for players based elsewhere. Check the Betfair promotions page by clicking on one of our secure links to see what’s available in your region.
Website graphics and functionality
Some players remember the simple yet functional interface when Betfair launched 25 years ago. The biggest issue back then was the complexity of matched odds and bets. This is now a known concept, for both experienced and casual punters alike, so the site became much more intuitive.
However, it’s the 2020s, and the portal needed refurbishment. White and red/green have been replaced with yellow and black. All the features, bets, markets, and the betting platform are perfectly positioned to welcome loyal customers and those who sign up for the first time. It’s no coincidence that Betfair has the most loyal clientele in the betting world. It is also no coincidence that Betfair is still pretty much unrivalled in the world of exchange betting. Their new site reflects all this.
How to place a bet
While placing a bet with Betfair is similar to placing a bet at a traditional sportsbook, there are key differences. Here is what you need to know, starting with how to back a selection:
- Select the match and betting market you want to bet on
- Observe the volume of bets already placed to understand the liquidity of the market
- Place a bet (the blue options) that can be fully or partially matched before the game starts.
As well as backing an outcome, Betfair also offers players the option to lay it. This means to bet against a result, essentially making you the “bookmaker”. Laying bets on Betfair is undoubtedly one of the biggest innovations in the betting world ever!
Understanding lay betting might seem hard initially, but you’ll soon get the hang of it.
Here is how you place lay bets on Betfair:
- Select the game you want to lay
- See the pink options with the odds listed
- Choose your stake
- Submit your lay bet
With lay betting, you can choose the odds for an outcome NOT to occur. For example, if you lay Liverpool against Manchester City, you are betting on Liverpool NOT winning. These odds then need to be accepted by a player backing Liverpool to win. Should Liverpool NOT win, you win their stake, but should Liverpool win, you lose the backer’s stake multiplied by the price of the selection (minus your stake amount).
Deposit and withdrawal methods on Betfair
A reputable betting website such as Betfair offers one of the world’s largest and most comprehensive selections of payment methods. Players can choose from the following options to make deposits:
- Instant Bank Transfer
- Debit Cards
- Credit Cards (where legal)
- Apple Pay
- PayPal
- Skrill
- Neteller
- Paysafecard
- Rapid Transfer
- MuchBetter
- Bank Transfer
Additionally, since its merger with Paddy Power, Betfair players can deposit funds in their accounts using cash at any Paddy Power outlet.
Sports betting
Customer service Quality
If you wish to get in touch about any account-related issues, you can contact Customer Services through the following routes:
- Live Chat (this is the most popular)
- Telephone numbers (different for each market)
- Betfair Customer Service on X (via @BetfairCS)
- FAQ section
- By Post
License and Safety Information
Betfair’s corporate history and evolution could be taught in business schools. Betfair started out of a small office in London to become the world leader in exchange betting. It then merged with some of the biggest online gaming brands.
Betfair is part of the Flutter Entertainment group, alongside Paddy Power, PokerStars, Adjarabet, Tombola, Sky Bet, FanDuel, and other brands. Flutter generated over $11 billion in revenue in 2024, with Betfair accounting for a significant share of this. Betfair operates with a local license wherever available, has invested significant amounts in corporate responsibility, and is listed on the NY Stock Exchange (NYSE). In brief, it’s one of the top destinations for betting and exchange aficionados.
Betfair Casino and Other Products
Betfair’s Casino doesn’t disappoint. The non-betting exchange part of the Betfair website is full of exciting games, the best live dealers, exclusive exchange games (a Betfair original production), and several virtual sports options.
The casino is the real deal here. We found thousands of games on the homepage, including all the classics, Megaways slots, Pragmatic Play top sellers, and a wealth of jackpot games.
It is a similar situation in the Live Casino section, with hundreds of live blackjack, roulette, and baccarat tables. Evolution Gaming and Pragmatic Play provide the vast majority, while a section with Betfair-exclusive tables also exists. The Betfair Studio is dedicated to VIP players and is another good feature.
A special mention is needed for Betfair poker. One of the oldest online poker platforms, it dominated the market between 2000 and 2010. It has sponsored thousands of online and offline events in Europe and the Americas, paid out millions to winners of cash games and tournaments, and is still considered one of the best websites for online poker enthusiasts.